Pengabdi Setan 2017
High School Roadshow
After looking through the data, we know that our audience are primarily high school students. With that in mind, we device two strategies, one we have the regular school visits where we bring the stars to the school and make a meet and greet while explaining their experience on set. The second strategy was to scare them by creating a live haunted house in their school and ask them to participate at night time to win special tickets to its gala premier and screenings. The result was shockingly profitable.